These are the must have features to beat the already present leaders in market. Fast Speed and uptime PHP Editor/ Theme file editor Additional CSS, JS, HTML editor for users Header Builder or more header options for mobile and desktop(Strictly required as there's currently 1 header for all theme) Home page drag and drop builder (product widgets as per featured, category, brand, random) Option to add blocks on home page (text, button, marquee, image, ) Breadcrumbs Visibility option in mobile and desktop Typography options for mobile and desktop Product badges - New product, featured product, custom badge as per condition. Additional tabs on product page (That displays custom info) Option to enable/disable mobile bottom sticky footer that consist (Home, order, cart, account) with an option to show these in mobile header. Color, Border, Border radius, Shadow, Padding and margin options for different elements Coupon display on single product page Option to display product category/brand/any custom conditional tag on product cards Option to rearrange/reorder product card and single product elements which are - title, image, price, Reviews, summary, add cart button, etc... Related products display as per brand, category, custom, random Last but not the least, Improved SEO (very important to beat Shopify)